I’m a brand and creative leader who helps large organizations turn purpose into powerful storytelling. With over a decade spanning creative strategy, video production, brand marketing, and organizational communications, I’ve built and led content initiatives that influence audiences at scale while strengthening culture from within.

At CommonSpirit Health, one of the nation's largest nonprofit health systems, I lead video creative, directing the development of national campaigns, executive communications, employee engagement initiatives, and brand storytelling efforts that support a workforce of more than 150,000 people. My work has played a key role in enterprise-wide brand transformation, helping unify diverse markets under a shared vision and identity.

Part strategic clarity, part creative curiosity; I’m equally comfortable shaping high-level brand narratives, guiding agency partners, managing complex stakeholder environments, working on set or in edit—shaping a story piece by piece. I can build consensus, elevate creative quality, and move ambitious projects from concept to completion.

The strongest brands are built through authentic human experiences, and I’m passionate about creating work that inspires trust, builds connection, and reflects the values organizations aspire to embody.